What to Know About the Instagram Algorithm

The Instagram Algorithm. Some know about it, some are confused about it, a few have no clue but most want to know more. From gathered research and testing, our team at SS has concluded key items one must know about the ever changing formula.

FullSizeRender 50.jpg

 

  • ENGAGEMENT. Meaning comments, likes, shares, views = interaction. Always remember engagement is interaction - how people engage with your account online.  This matters and contributes hugely to the algorithm. 
  • TIME SPENT. The time your audience spends on your account. When your audience is zooming in, clicking “more” under the caption, etc. - this all counts and instagram is tracking it. This behavior leads to your posts appearing more frequently on your curious audience's feeds moving forward.
  • POSTING TIME. Each account has different “prime times” to post but an account’s audience typically sees the most recent post depending on how often they browse the app. If someone only opens the app every other day, it is likely they have to catch up on the last 24 hours and your post recent post may take time to appear for them.
  • CONTENT CATEGORY. If your audience browses a certain category (travel, fashion, etc) - it is likely they are seeing more of these accounts on their feed. Instagram is tracking behavior in every manner, especially in this way. 
  • SEARCH. Have you ever noticed when you often search an account that it starts popping up on your Explore page? Yeah, that's how smart Instagram is. 

no lie in these fries Top 5, Top 5 #NationalFrenchfriesday

Happy #NationalFrenchFryDay!!! As an ode to the ever popular snack we all love and adore - we are rounding up our 5 all time favorite spots for the BEST FRENCH FRIES (for every type of french fry lover) in Los Angeles. 

1. Honor Bar (for the combo lover) - hand cut to perfection and paired heavenly with the Crispy Ding's Sandwich - these fries will make you go home happy. 

 

2. Johnny Rockets (for the classic eater) - thick, potato-y, always served hot and comes with a happy face ketchup. Also - they can be a base for chili cheese fries - the best in town. 

3. Plan Check (for the "healthy" eater) - because they have sweet potato waffle fries that come with a side of mouth watering peach ketchup.

4. Wally's Beverly Hills (for the foodie) - TRUFFLE FRIES. Need we say more? 

trufflefries.jpg

5. McDonald's (for the fast food lover) - Crispy, thin, salty. A true original french fry lover's dream.

Social Spotlight: Beauty by Chloe

unnamed.jpg

In a growing generation of female entrepreneurs, we want to shine light on Chloe Majdipour, an aspiring 22 year old makeup and hair stylist and future student of UCLA Law. We interview Chloe on it all:

Tell us about the start of BeautybyChloe. 

I started BeautybyChloe 1 & ½ years ago after about 2 years of practicing makeup on both others and myself. I was hesitant to start my page because I was only doing makeup on the side while being a full time student and I didn’t have a plan as to what I would post or how often. However, I knew if I waited until I was “ready” I would never do it. So, I created some makeup looks, took some photos and began posting my work. Starting BeautybyChloe was a way for me to branch out of my comfort zone and begin building a portfolio that would showcase my talent.

When did you realize this was your passion and how did you make it a business? 

Becoming a makeup artist was very gradual for me but my love for makeup began instantly the minute I watched my first beauty video on YouTube. Learning about all things makeup & hair was almost an addiction for me. I was fascinated by everything about the beauty industry and after religiously studying and researching products, techniques and trends I began practicing on different faces and experimenting with colors and formulas. In the beginning doing hair and makeup was a hobby but eventually, as my work spread on social media and through word of mouth, it became a business. I knew this was a passion of mine because of the inexplicable joy I felt while doing it. There is no greater feeling than being able to express myself creatively while giving someone else confidence, self-esteem and enhancing the beauty that they already have.  

What are your current focuses aside from BeautybyChloe right now? 

Aside from being a makeup artist, it has always been a dream of mine to go to law school. I will be attending UCLA law school in the Fall after taking a year off to focus on my BeautybyChloe.

What advice can you give for people who are pursuing two different passions?

It’s been difficult to juggle both BeautybyChloe & school at times especially because they are two very different worlds but my heart is definitely in both. My advice to others who are in the same position would be to always keep your options open and remember that anything is possible. Work hard and have faith that everything will fall into place.

What are your top 3 favorite make-ups you swear by! 

Nars Creamy Concealer- This concealer is perfect for under eyes as well as covering up redness or blemishes. So creamy and perfect color range, this is definitely my go to face product.

L’Oreal Telescopic Mascara – If I could only wear one makeup product for the rest of my life it would be this! It lengthens, separates & volumizes and almost makes you look like you’re wearing falsies.

Dose of Colors Matte Liquid Lipstick in “Truffle” – Best lipstick shade & formula. It’s long lasting but still comfortable on the lips and the color is the perfect mauve-nude shade.